Senior Editor, SEO

Working with subject matter experts and product marketing managers, I edited blog posts and coached writers on Salesforce’s friendly, approachable voice and tone. I gained skills in SEO, becoming BrightEdge certified, and used those tactics to build the Salesforce corporate blog’s readership.

Big wins:

• 106.5% year-over-year growth in pageviews, blending SEO framework and best practices into our strategy
• 37% increase in time spent on site, improving blog post copy to entice people to read to the end of the page — and move down the funnel
• 32.7% increase in visits from organic search, thanks to crafting quality content on high-priority SEO terms

SEO in action:

• Interviewed internal experts and tapped into research for SEO blog post for marketing content team: B2B Social Media Marketing: How To Build a Strategy That Works.
• Used Google E-E-A-T tactics on this blog post to rank #1 for “zero copy” — a high-priority search term for Salesforce’s major product, Data Cloud
• 49% of traffic coming from search