In-Game Social Media Coordinator/Content Strategist

As MLB Advanced Media’s In-Game Social Media Coordinator for the San Diego Padres, I posted highlights during games, engaged with fans and quickly responded to customer service inquiries. I also wrote and edited entries in the Padres’ annual yearbook, as well as the team’s official blog.

Social media wins:

• 2.9 million impressions on Twitter
• 17.3% organic engagement rate
• 1.3 million people reached on Facebook
• Placement in CBS, Yahoo! Sports, USA Today, Esquire and several local outlets.

• 809K impressions on Twitter
• 127K people reached on Facebook
• Toronto Blue Jays tried to play off this idea … it backfired

Blog posts:

• With VR, Padres Bring Fans Into the Game
• Andy Green Talks Padres’ ‘Culture of Competition’
• Don’t Sleep on Tatis Jr.’s Speed